In typical pop music videos, the video tends to revolve around the singer/ band performing or a story being told. The two don't tend to mix and cross over with there being one camera used to focus on the artist or band. This can be seen with Beyoncé's Single ladies which uses a single camera to keep toe focus on the key image which is her. Indie rock bands on the other hand, they tend to use multiple cameras on the band or singer in order to show off their talent and as well as this, they flip between the artist as well as like a narrative which is being told. This can be seen with Demons by Imagine Dragons which flows from story to singer quite well and shows off both the struggles of the audience members through flashbacks as well as a live performance from Dan Reynolds. This could be used quite efficiently within our own music video due to the fact it would pay homage to the indie rock genre by keeping to it's conventions and within our music video it would flow better as well as telling a story without leaving the band out.
Indie rock bands stereotypically have a faster pace with more jump cuts being used than other genres due to the fact that the music is of a faster tempo so the video needs to be of the same speed and style in order to mirror the music. This is a contrast to many other genres like pop which tend to be slower due to their slower tempo of music, so with my band, I think that it would be beneficial for us to make the video of a faster pace, in order to be able to show off different shot types as well as editing techniques. This will prove difficult as we would have to collate a lot of shots and spend a long time sorting through which ones worked, but in the end it would look more professional if we did so, meaning that it is a necessity.
The lighting seen in an indie rock music video is generally more of a grungier and darker style in order to somewhat accompany the lyrics which are normally talking of heartbreak and or social problems which needs a somewhat darker style which casts shadows. This can be seen with Why'd you only call me when you're high as the lamp posts cast a shadow upon the main protagonist making the high key lighting cast a shadow on Alex Turner's face. Another use of this can be seen with imagine dragons' 'It's time' as the overall lighting is of a low key natural lighting, which makes the surrounding setting seem darker, which accompanies the music well. We could attempt to use a darker lighting or add it post production through different colour filters in order to make it seem more gloomy.
We can further see this representation of the indie rock genre through The Arctic Monkeys, due to the fact that their style is also that of black and white and that can be seen throughout the genre, with bands like The killers and Imagine dragons following such a trend. This breaks conventions of Dyer's star theory, due to the fact that they wear simple clothing which is simple colours and the theory states that they have to keep up to date with fashion trends but bands like The Arctic Monkeys dress like that of the 60s and 70s and this is used effectively in order to appeal to the target audience that is late teens to early 20s. The whole idea surrounding the indie rock genre is to attempt to make it look as simplistic as possible and as if the artist doesn't care and that is what some people would define as 'cool' and their idea of a role model, which in some senses is the exact opposite as Dyer's star theory states that a star should have ideologies similar to the audience, and if the artist has this sort of attitude of a bad boy group then it is going to have a negative effect upon an audience. Covers of CD are also rather simplistic in order to make the key focus that of the music rather than the clothing and artistry of the covers and the band. These singers are reformers and attempt through their music to talk about social and political problems, Imagine dragons- Demons is a good example of this as they talk of mental illness and it's problems because people cannot see them doesn't mean they don't exist.
When it comes down to making our band I think that it would be a better idea to keep things in cohesion, with a simple style of album due to that's the stereotypical style of the indie rock genre, as well as this, the clothing style is typically black as the colour association is pain and sadness which builds up the semiotics that they are going to be singing about sadness and their own personal problems.
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